Our Story

Get to know me:

Hey, I'm Ray Osman, the founder of Pretty Penny. My love for gemstones, business, and meaningful connections led me to create a space where nature’s treasures are accessible to all. Gemstones have fascinated me since childhood—not just for their beauty but for the stories they hold. Pretty Penny is more than just a collection; it’s about ethical sourcing, community, and bringing the magic of gemstones into everyday life. I’d love for you to explore this journey with me—where every stone has a story, and your support makes all the difference!

Crafting timeless elegance with gems, honouring the planet and its stories.

Pretty Penny was founded in 2020 in the vibrant city of Durban, driven by the belief that gemstones and crystals should be accessible to everyone, not just a luxury for a few. Our mission is to bring a touch of the earth’s magic into every home, celebrating nature’s incredible colours and textures.

Inspired by Durban’s rich culture and beauty, we’re more than just a brand—we’re a journey of discovery. With a team of passionate gemologists, we’re dedicated to not only sourcing stunning stones but also sharing their stories and benefits with our community.

Find out more through our FAQs.

Thank you for stopping by. Enjoy your new favourite gems!